Organiser FAQs

Getting started
Branding and Social Media
Managing your Account

Getting started

Why do a Window Wanderland in your neighbourhood?

  • It helps build a stronger community
  • It’s a great excuse to get outdoors and explore your local area
  • It’s a lot of fun and brightens up the darker days of winter
  • It’s inclusive and celebrates everyone’s ability to be creative
  • You can raise funds for your favourite charity

Next season 2020/21

When can I get started? You can start today ! Get the Stage 1 pack to get you rolling, and then choose a toolkit to suit you when you are ready.

Why join Window Wanderland to create my event?

Because you will be part of a positive international community who shares, brings together, and celebrates all of the local events!

We know putting on a Window Wanderland event is definitely, definitely worth it. Our toolkits take the pain out of the tricky bits: planning, dates, funding, making route maps, signing up Windowmakers and promoting your event — with our extensive, all encompassing, GDPR friendly, customisable toolkits and easy-to-personalise event webpages. We have different options for different communities, so you only get what you need from us.

Feedback from our organisers:

  • 100% found our toolkits useful
  • 100% feel more connected to their communities
  • 85% plan to put on an event the following year.

Why not just make our own event using your idea?

Of course you can, but we would love to share your event to inspire other communities, as you have been inspired by us. Our ethos is to celebrate all events by bringing them together – which we do here and on social media. This keeps the Wanderland Karma glowing and the inspiration flowing.

Our aim has been to give all our support and resources for free, paid for by sponsorship/funding. But as yet we have not been able to do this, which means we have to charge a small fee to keep the Wanderland community going. We have many options of joining us, which give you visibility here and on social media where we celebrate and share you across the global Wanderland community.

We are genuinely a volunteer-led social enterprise, so we hope to see you join our positive community to be part of.

Please do remember that we are trademarked, so you cannot use our images/films, our name or resources on your media without our permission. 


Can we do an event anytime of the year?

Of course you can, but we encourage you to make it a time where it could repeat annually.
Your main decision is how the windows are lit, whether to go for posters during daytime or if you want to use the windows as a lightbox, do it after dark. If you want them back-lit then you will want to make sure the kids can see them before bedtime.
We have seen during Covid19 that daytime trails can work really well, showing off gardens and daytime displays.
Whenever you do it we recommend at least four months of slow marketing before the event. We find that most events occur between the end of January and early March, UK time, as they do not compete with other festivals. We provide tips on timings in our starter toolkit which you get on registration.

How long does the event last?

This is up to you, we suggest a few days over a weekend.

Can Window Wanderland be part of a larger festival?

Yes, if you are an existing festival talk to us about how we can work together.

We will be the first to make an event in our country, can we have a reduced rate?
Yes, as of this year the first event to happen in a country gets a free toolkit 🙂 Just register your area as part of stage 1, and we will contact you.


How much work is it to organise this event?

It depends on the type of community you live in, how easy it is to spread the word, but on average it takes from 20 days spread over at least four months — this time is split between your team.

What do I get from Window Wanderland?

That depends on what you need. Our toolkit options range from giving you everything from; help with planning, timings, sponsorship, making route maps, signing up Windowmakers and promoting your event to simply listing your event with us here and on facebook. You can choose which toolkit is best for your local event and by joining us your event is spread internationally.

Can we get extra support?

Absolutely, if you would like to get your event off to a flying start, Lucy Reeves Khan, our founder, is regularly commissioned to deliver a range of additional activities for organisations, festivals and LAs. For example; Writing fundraising applications, over the phone advice, inspirational talks for residents, large window displays and workshops with a community group. To find out more about the services available please contact us.

Can we choose our own theme?

The event is for your community and it’s up to you — although some people find a theme too restrictive, it might be right for your neighbourhood but it could be a ‘suggestion’ rather than compulsory. We encourage creativity though so our branding guidelines are loose, giving you free reign to make it your own.

How can we test this to see if our area is interested?

On registration (stage 1) we will give you tips on how to gauge interest through social media, local groups and community centres, before you make the commitment to go ahead.
This allows potential Display makers then can register their  interest in making a display when a date is set, this gives you confidence to go ahead with the next stage!

Can I just do one road or one building as a Window Wanderland?

This is designed to be a walking trail, so keeping it small is great, but not too small as it is good to give as many residents the opportunity to create a display as possible. Remember our aim is to get neighbours talking to neighbours, and this is a very accessible event designed for this aim.
If you are having a ‘central building/street display’ we encourage you to create a map that includes residents around that focus. After all you will be marketing the event to that community, so including  them will cost you the same as doing one street/building. Once they sign up to the map they get an automated welcome pack, and all you do is approve their place on the map, simple! There is more info about how to think about your map/area in the toolkit.

Can I organise a Wanderland in a commercial area?

While most of our events are in residential areas we have had some very successful Wanderlands with include High Streets, however, to work well they do require some wider community input. Window Wanderland is primarily an opportunity for residents to create displays and get to know their neighbourhood better. We know that shops play a very important part in the community, and as long as the local residents are given the opportunity to create displays themselves then involvement from businesses can be a great idea.
Have a look at this news article about the Wanderland in Leith – they included the High Street and also invited all residents to take part, but its success was down to a collaboration between local businesses, a housing association and wider community groups in the area.
We provide a well-tested toolkit and organisational support but as the event is organised locally it is a good chance for businesses and the community to work together and create a Wanderland which everyone can enjoy.
In the t’s and c’s we do request that there is no ‘selling’ of Art on the trail, this is because Window Wanderland is not about selling and it’s heart is about community and creativity. If you have questions please contact us.

What if people do not have email addresses to use to sign themselves up?
That is fine, you can manually add them to the map.

Can we have lots of areas on the same weekend in one event?

This is  designed to be a walking trail, created for local organisers who know their immediate community, or want to get to know their community better.
It was created to enable display makers to be able to create something in their own window, and for their own community to come and see it.
We find that if one event happens, then another happens not far away, but these are distinct areas, usually on different weekends so that the local flavour is not lost.
Therefore unless there are usual circumstances we do not encourage ‘multi-areas’ on the same weekend as the ‘local’ can get lost into something too large, which would put people off making a display if on the edge of a large area, or if a known ‘arty’ neighbourhood is doing an event at the same time. If you have questions contact



Is there a charge to put on a Window Wanderland?

Our aim has been to give all our support and resources for free, paid for by sponsorship/funding. But as yet we have not been able to do this, which means we have to charge a small fee to keep the Wanderland community going. Although Window Wanderland CIC, is a non-profit organisation, we need to charge to cover our costs. This is so we can continue to exist and keep the Wanderland inspiration flowing.

Why do you have two payment stages?

We’ve split the charges into two stages for first time Organisers, this gives them some time to get the funding in place and gauge interest. There will be no charge for Stage One registration for the following year.

What do I get for my first stage of £50?

You get comprehensive advice that will help you fundraise, including template flyers and letters. Also an overview of the timings and team roles needed to prepare for the event.

You also get an ‘Area page’ on the website,  this allows you to share the page via your network so that volunteers can offer to help you make it happen.

Do I have to pay £50 no matter what event package I buy?

Yes, but it is a one-off fee that you do not pay annually.

What if I pay the £50 but decide not to run an event, can I get my money back?

This is a non-refundable fee, but it is only payable once, so when you return to make another event you can access it all again for nothing.

What if I pay the £50 but can’t raise the rest of the money?

If you know for sure that you do not want to publish an event that year let us know at and we will remove the area page so people do not think one is coming up. You can return to us for free the following year if you want.

Can I pay for both Stages at once and get access to everything?

You can do it all on the same day, but you need to complete the process in two stages.

I need to get an invoice/pro forma to complete the payment, how do I do that?

We can provide this for a small additional cost, contact us to enquire about these.

What if I have already Organised an event, do I have to do both Stages?

The stage 1 registration is a one-off fee, after that if you want to make another event you only pay £75-350 depending on what you need.

How can I fund my event?

Our toolkit explains how to raise money through sponsorship from local businesses to applying for community grants. Alternatively we are expert at fundraising now, if you are a voluntary or community constituted organisation we can help write your application, contact us if you are interested.

How do I raise money for charity at my event?

This is up to you, but we offer support and advice in the toolkit.

Bespoke Services

We have  been commissioned to deliver added services toLocal authorities/festivals, especially in the first year. We therefore offer these at a reasonable additional costs that can be added into your funding bids:

Inspiration talks; We have had success with Lucy’s presentation about the Wanderland story to residents ahead of the event. It’s a great way to get them fired up about the idea!

Advice; Skype Advice to your team throughout your event, just an hour here and there with Lucy or Kate can make a big difference. We also offer personal PR services, we can share your event via our channels in a more tailored way and support your local media releases with our fabulous PR guru Pam.

Workshops; We have had great success with creating workshops! We made one for the  Barbican in London. If you would like Lucy to come and do a workshop contact

Central Window display; Lucy made a large window display for Sage building in Gateshead alongside their workshops. If you would like Lucy and her team of artists to create a window display contact

Branding and Social Media

Can I use the name ‘Window Wanderland’ as part of my marketing?

Always use the format [your area name] Window Wanderland for your invoices, promotional campaigns, and the press. For example, Bishopston Window Wanderland. This gives each area its own identity while also showing that it belongs to the wider Window Wanderland community.

Can I use my own social media hashtag?

Yes, but we encourage you to use our umbrella hashtags #windowwander #windowwanderland and @windowwander whenever you post on social media, as this enables us, and you, to spread the word to a wider audience.

Managing your Account

I’ve tried to reset my password, but not had an email from WordPress, what do I do?

Try these steps:

  • Check your spam folders
  • Clear cached images and files from your browser and try again
  • Try a different browser (Firefox, Safari, Internet explorer)
  • Secure networks sometimes block WordPress, so check if this is the case.

I am having technical issues!

Contact us on and we can help.


What if the Windowmakers ask about safety?

They receive information about this in their welcome packs that they get when they sign up. This is covered in the Windowmakers FAQs, but these are the common questions:

Will anyone come into my house?

No, this is an outdoor trail.

Will people be able to see inside my house?

This is up to you and the type of display you put on, but make sure you cover anything you don’t want people to see. And that your display is clearly visible!

Will Window Wanderland bring people from outside my area to my street?

Our surveys show that 10% of people come to see the event from outside of the area as residents invite their family and friends to share in a happy event, show off their display and feel proud of their community.

Will it be noisy and crowded?

The aim is to achieve a sense of community and togetherness, so your street may be noisier and more crowded than usual for a couple of hours. Some people feel the streets are much safer when there are families and groups wandering about.

What if someone trips in my garden?

Window Wanderland is not liable for safety on the night. You are responsible for your own garden, so use precautions such as lights if there are steps or dangers. Any external lights must be suitable for use outdoors. If you use temporary structures, please ensure they are secure.


We are working hard to get the facility of individual event galleries on the website, and we anticipate this being ready by June 2019. Organisers will be able to upload their own galleries then, but until then we would really like you to share your photos with us to via wetransfer so we can share them. We would love to share photos of your windows on social media and for Window Wanderland publicity. Please send us photos over 1mb.
If you would like a credit for any photos which may be used in the press, please save your photo ‘save as’ with the credit details that you wish to appear. If you’d like to put any credit details on the photos themselves please do this in the bottom right or left hand corner.
If you upload any photos to social media please make it clear if you do not want Window Wanderland to share them on our social media channels. We will always try and credit but because of the volume of photos on social media that may not always be possible.


If you still have a question about Organising your own event following reading these you can email